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CarusoInvest · Live
CarusoInvest
The site of the holding behind QuiSvapo, Nex-Evo and RevoBeauty: five pages that show at a glance who the group is, what it does and who leads it.
- Structure
- Institutional trust
- Pages
- Home, Companies, Philosophy, Leadership, Contact
- System
- Hand-written WordPress theme
- Status
- Live
Context and challenge
The old site never said who the company was: visitors didn't realise it owned brands they already knew. And a colleague, looking at the first draft, said it looked like a photographer's website.
What I built
- The first screen names the group through brands people know; the tagline comes after
- The aperture logo opens in the header and closes in the footer
- Full-screen brand panels: the one under the cursor expands, on phones they open as you scroll
- Blade transitions between pages
- Mobile self-hosted fonts, inline styles, Google only after consent
Technical decisions
- Pages generated by a script, then packaged as a WordPress theme
- Gloock + Manrope, hosted in the theme
- SEO and company data passed to Yoast through its filters
- Cookie consent before any tracking